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Reaching
the Spanish speaking market goes beyond translating materials
The Hispanic
market, with a population of over 40 million in the United
States and over 125 million households in Latin America, is
made up of people from 21 countries with various races, cultures,
customs and slang.
Tapping
into this powerful, profitable and complex market goes beyond
simply translating materials,
but rather, understanding the cultures and the people. We
know—we are a part of it.
Consider
these facts on U.S. Hispanics:
- The
Hispanic market is the largest minority segment in the U.S.
with a population of over 40 million and a buying power
of over $650 million
- Spanish
ads have a recall 4.5 times higher in a Spanish speaking
household
- Spanish
is spoken in over 70% of Hispanic U.S. households, and their
preference is Spanish media
- Hispanics
are loyal consumers
Whether
the market is from the US or Latin America, YAPOR Communications
prepare every campaign with the various slang and culture
differences in mind. We provide you with current research
studies, targeted strategies and successful market implementation
campaigns, via the media they mostly use, in the way they
respond the best.
We act
as a strategic partner to our clients delivering campaigns
and services which provide the competitive edge and gain the
loyalty of the ever-growing and powerful Hispanic market.
The statistics
and studies are astounding. Contact
us today for a complete presentation.
Learn
about our Spanish translation services.
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