Reaching the Spanish speaking market goes beyond translating materials

The Hispanic market, with a population of over 40 million in the United States and over 125 million households in Latin America, is made up of people from 21 countries with various races, cultures, customs and slang.

Tapping into this powerful, profitable and complex market goes beyond simply translating materials, but rather, understanding the cultures and the people. We know—we are a part of it.

Consider these facts on U.S. Hispanics:

• The Hispanic market is the largest minority segment in the U.S. with a population of over 40 million and a buying power of over $650 million
• Spanish ads have a recall 4.5 times higher in a Spanish speaking household
• Spanish is spoken in over 70% of Hispanic U.S. households, and their preference is Spanish media
• Hispanics are loyal consumers

Whether the market is from the US or Latin America, YAPOR Communications prepare every campaign with the various slang and culture differences in mind. We provide you with current research studies, targeted strategies and successful market implementation campaigns, via the media they mostly use, in the way they respond the best.

We act as a strategic partner to our clients delivering campaigns and services which provide the competitive edge and gain the loyalty of the ever-growing and powerful Hispanic market.

The statistics and studies are astounding. Contact us today for a complete presentation.

Learn about our Spanish translation services.